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Andrea Tognon

A site for an authorised dealer of equipment for bakeries, pastry shops, pizzerias, gelaterias and restaurants: the offer told sector by sector, built for people searching from their phone too.

Andrea Tognon

The context

Andrea Tognon sells and services professional equipment for bread making, pastry, pizzerias, gelaterias and restaurants, as an authorised dealer. The site, built with Ethos Web Studio, had to present the offer sector by sector and be found by people looking for this equipment in the area.

The approach

Sector content (bakeries, pastry shops, pizzerias, gelaterias, restaurants, equipment and kitchen design) lives in a single data source served by a Nitro endpoint: the overview on the home page and each sector page read the same data, so a piece of copy changes in one place only.

The home page has separate layouts for phones and desktops, images go through Nuxt Image and the brands on offer scroll in a marquee. Technical SEO runs through Nuxt SEO: per-page title and description, canonical URL, sitemap and robots.txt.

The outcome

The site is live at andreatognon.it, published on Vercel.

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